3 Smart Ways to Market Your Wedding Venue
1. Make your digital presence memorable
In less than one second on your site, visitors have already formed an opinion of your brand and service. This will likely be the first impression a couple will have of your wedding venue and it’s important to make it count. According to WebFX, 94% of first impressions relate to your site’s web design. Having poor navigation and missing information can create distrust of your service quality and reliability. By incorporating good photos, easy navigation, and clear action steps, often called CTAs or Call to Actions, you can create trust and a seamless client experience.
An easy way to create this client experience is with a marketplace storefront on a site like Weven. Through market research and client insights, Weven has created a storefront for venues that effectively presents the key information couples want to see on a page that is easy to navigate. This takes the stress out of creating a good first impression and helps your venue build credibility up front by being positioned on a site couples can trust.
2. Take advantage of social media
These days it takes more than just setting up accounts across multiple social media platforms like Pinterest, Instagram, and Facebook to make your venue stand out. Consistency is key when it comes to posting on these platforms! Gone is the stigma that it’s not cool to post daily. People like to keep up and will appreciate getting to see what's happening around your venue.
A few ways you can stand out on your social channels is by posting engaging content and videos like construction improvements, crop harvesting, or behind the scenes shots of wedding day activities. This will entice your audience to interact with you and in turn, your venue will more likely show up on their timeline for others to see.
3. Leverage your vendor network
Win-win-win for the vendors, couples, and you! It is crucial to form good relationships with local vendors because it gives you more advocates who can recommend you to planners and engaged couples, and vice versa. Couples will also appreciate guidance in knowing which vendors have worked well with you in the past.
With social media, collaboration can be as easy as tagging vendors when you post photos from a wedding event. Crediting photographers or the vendors involved is huge because those businesses want to be recognized, and they’ll likely repost and tag you back.
Here’s what you can do across the different social media platforms:
- Facebook: repost and share partnerships on your own page. For example, introduce yourself to the photographer on the wedding day and get their Facebook page so you can look out for shots and share them on your Facebook.
- Instagram: tag vendor’s accounts in photos so couples searching through vendors can come across your venue. Search through your venue’s location tag to find relevant posts and interact or repost.
- Blog: increase links to your website or your Weven storefront. If you have your own blog or have relationships with vendors who blog, this is a helpful way to increase site traffic and SEO (search engine optimization).
If you want to learn about how your venue could grow with the Weven platform, schedule a free call with a venue success representative.
